Introduction In 2025 “agentic commerce” became the headline term at Cannes Lions, VivaTech and in every luxury board meeting: AI agents that can research, compare, purchase — and even resell…
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Introduction In the world of luxury, the boundary between real and digital is increasingly thin. But what happens when digital becomes physical as well? Haptics technology within virtual reality represents…
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Introduction In recent years, virtual reality (VR) has undergone a radical transformation, evolving from a technological experiment into a mature narrative medium. For luxury brands, VR is now far more…
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