Baidu campaigns

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Baidu, whose advertising platform is solely in the Chinese language, has a sophisticated array of search advertising products beyond regular PPC. This can be very challenging when it comes to systematic tracking and efficient campaign management. We trust a special team of ours that deals with this platform every day.

  • Professional Campaign managers
  • Chinese-speaking team
Big companies with will to improve
  • Show into web searches
  • Catch new Chinese-speaking contacts and customers
  • Strong advertising presence

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    • Advantages
      • Promotional contents
      • Increase contacts
      • Attract new customers
      • Increase visibility
    • Service limitationsup to 5 ad group campaigns
    • Campaign limitations2 groups of 3 ads each

    Campaign details

    • Ad groupsEach ad group is composed by 3 different ads. you can set up campaigns with 1, 3 or 5 ad groups.
    • Search campaignSearch campaigns allow you to place ads across Baidu search results network for China. You can show ads to people actively searching online for your products and services.
    • Display campaignDisplay ads are particular advertisements that are shown on articles, videos, or websites browsed by consumers.


    • Campaign specialists1x
    • Campaign managers1x

    Methods and timing

    • Communication with the teamFinal reports
    • Renewalnot renewable
    • Service activation12 days
    • Set up60 days

    Additional information

    Business type

    Business company, Medium/Big company

    Commercial fields

    Generic company

    Tipo di acquisto

    Management plan

    What is it

    This service allows LANGA to use the Baidu advertisements tool to set or manage the client's campaigns. Our Campaign Managers will give their professional advice to help in finding the best solution and strategies.

    For who

    This service refers to realities with a good web base that are ready to invest in addition to normal tools. LANGA will make available the two key figures responsible for this service, namely Campaign Manager and Campaign Specialist, who will set and monitor the campaign objectives, and consequently evaluate the strategy best suited to the type of product and the different campaign, with the aim of maximizing conversions, clicks and share of impressions.

    What is it for

    The main purpose of a Baidu campaign is to increase the conversions of your website in China, to make you increase contacts, which will be segmented by type, gender, age and geolocation. This means that with Baidu ads it is possible to set up different types of campaigns, aimed at various targets.

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    The biggest public potential

    As the no.1 search engine in China, Baidu, seen as the Google of China, has 200 million daily active users, and you want to reach Chinese public. But, Baidu’s original advertising platform is only available in the Chinese language, making it impossible for international marketers to use. We will trust our chinese-speaking team, that will take in charge your campaigns , bringing them to life in China.

    The best tool for Chinese market

    Having launched in 2000, Baidu boasts a relatively mature structure in comparison to other search engines on the market. Paired with their extensive customer support services and more open resources, they provide a more efficient experience. Baidu has been gradually releasing more ad spaces in recent years, and has even begun mixing paid and organic listings across its landscape. As of today, there are a maximum of six paid ads shown at the top of the search results page.

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