Social media management

In this course you will learn how to manage Facebook pages and their advertising campaigns through the Business Manager tool.

  • Create and manage your social strategy
  • Get to know all the steps to look after your pages
Social media world
  • Basic elements and Pixel
  • Content strategy
  • Publishing plan
  • Advertising management
  • Data analysis

Selected by our Studios
FAQ section on Help platform

Course platform
Lecture notes and files download

Award issued
Official certificate of attendance

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Social media management
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  • Basic elements and Pixelhow to monitor page activity, both from a fixed and a mobile location, and installation and tracking of the Pixel tool
  • Content strategyfrom the analysis of the brand, competitors and target audience to the creation of the editorial plan up to the analysis of the insights. In this part the techniques of copywriting and community management will be analyzed and the concepts of Digital PR and Influencer Marketing will be deepened
  • Organic planall the features necessary to build an editorial plan will be introduced, choosing the most effective contents and the most suitable formats
  • Advertising managementcreation, monitoring and optimization of campaigns. Starting from the selection of the type of objective, the definition of the audiences will be analyzed, and finally the choice and creation of the creative assets
  • Data analysisindicators, methodologies and analysis tools that Facebook offers to help the user measure the effectiveness of the strategies and how the brand reputation built through this channel can be measured


  • Knowledgeto attend this course, the participants are required to have a basic social media knowledge


  • Remotelessons held remotely between the teacher and a group of students via videoconference platform, live
  • Small groupface to face lessons held at the LANGA Studios for a small group of people
  • Individualface to face lessons held at the LANGA Studios for a single person together with the teacher

Methods and timing

  • Course duration2 hours
  • Activation30 days
  • ClassroomR2C room, with 16 seats and a TV screen
Social media management
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Additional information

Business type

Micro enterprise, Business company



Commercial fields

Generic company

Tipo di acquisto



For individual modality, the dates are to be agreed after the purchase, based on calendar disponibilities. For group lessons, dates will be communicated after up to 30 days from your request, if the minimum number is matched.

For who

We have created this course for those who know the social tool and want to learn tools and methods for managing pages, strategies and promotion techniques.


For this course, the use of a laptop is indicated, without operating system preferences. The material for the exercises will be provided by the teacher. It is also recommended to have a notebook, a pen/pencil, an eraser and possibly a USB stick with you.
We also recommend having the access data of:
1 Instagram account
1 Facebook account
1 Twitter account
previously created.
All programs will be provided by the teachers. Paid programs will be provided as a trial version.

Social media management
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Proper use of social media

In following this course, you will be provided with the main guidelines useful for using the Business Manager tool, a powerful tool made available by Facebook to facilitate companies and agencies to organize and plan advertisements. We will discover the use of Pixels and how to use the main features of this platform.

Master your social page

At the end of the course you will be able to monitor the activity of a Facebook page, understand the flows and consciously analyze the statistics of your page.

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