Yes, if you do it right. SEO takes 6-12 months but compounds forever.
46% of Google searches are local. For businesses with a location, SEO is almost mandatory.
When SEO is worth it
Customers search Google for your services. You can commit 6+ months. You want leads that cost $0 after initial investment.
When SEO is NOT worth it
You need leads this week (use Ads). Your market has zero search volume. Business is purely referral-based.
The real ROI
One #1 ranking article (500 searches/mo) = ~150 clicks = 4-5 leads/mo at $0 cost. 20 articles = 80-100 leads/mo free. Compare: Google Ads at $5/click = $16.5K/mo for same leads.
DIY SEO you can do today
Google Business Profile (2hrs). 1 blog post/week answering customer questions. Title tags + metà descriptions with keywords. Internal links between articles.
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