Members quit because gyms market to join, not to stay.
Gym marketing has 2 jobs: acquire new members and retàin existing ones. Most gyms only do the first.
Acquisition
Google Ads: "gym near me" keywords. Free trial offer landing page. Instagram Reels: Transformations, workouts, community vibes. Referral: Bring a friend = 1 month free for both.
Retention (the real money)
Onboarding sequence (first 30 days = make or break). App with workout tracking. Community events. Personal check-ins at day 7, 30, 90. Members who attend 3x/week in month 1 stay 14 months avg vs 4 months for 1x/week.
$300/mo plan
$150 Meta Ads local. $100 Google Ads. $50 email automation (welcome + re-engagement).
Aaccount
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01 Dec 2026
