Shopify is faster to launch. WooCommerce is cheaper long-term. Both can sell.
The choice depends on your technical comfort and growth plans.
Shopify ($29-79/mo)
Hosted, everything works. Launch in a weekend. Limited customization. Transaction fees on top of payment processing. Best for: non-technical founders, quick launch, under 100 products.
WooCommerce (free + $10-30 hosting)
Self-hosted on WordPress. Full control. More setup work. No transaction fees. Best for: existing WordPress sites, 100+ products, custom needs, budget-conscious.
Verdict
First store, no tech skills: Shopify. Existing WordPress site: WooCommerce. Budget matters most: WooCommerce. Speed matters most: Shopify. Both do $1M+ in revenue for the right business.
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