85% of diners check online before visiting. Not there = not existing.
Restaurant marketing is hyperlocal. Your customer is within 15 miles searching "near me" 3-5x/week.
3 pillars
Google Business: Photos, 50+ reviews at 4.5 stars, weekly posts, menu link. Drives 60% of discovery.
Instagram: Reels of food prep 3-4x/week. Tag location. Repost UGC.
Reviews: QR code on every table. Target 10+ new reviews/month.
$500/month plan
$200 Instagram boost. $150 Google Ads local. $100 email newsletter. $50 photo session.
What NOT to do
Pay Yelp ads. Post only promotions. Ignore negatives. Buy followers.
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