73% of bookings start on Google. OTAs take 15-25%. Direct = pure profit.
Every hotel needs a direct booking strategy to stop giving away revenue.
Direct booking system
Google Hotel Ads: Free listing, pay per click. Bypasses OTAs.
Website: Fast, mobile-first, booking engine. Incentive: "Book direct = free breakfast."
SEO: "[city] hotel" keywords. Blog local attractions. Rank for "best hotel [city]".
Reputation
TripAdvisor + Google reviews = visibility. Respond 24h. Ask at checkout. Target: top 10 in city.
Email repeat machine
Capture at booking. Post-stay thank you (day 3). Seasonal offers quarterly. Birthday. Loyalty program. Past guests rebook at $0 cost.
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15 Oct 2026
