DIY if you have time. Agency if you need speed.
The real question: what is your time worth?
DIY when
Under $1K/mo. 5+ hours/week free. One channel. Early stage testing.
Agency when
$2K+/mo. Multiple channels. Your time worth $50+/hr. Need results fast.
Hybrid (best for most)
DIY strategy+content. Outsource technical: ads, SEO audits, design. $1-3K/mo sweet spot.
Red flags
Long contracts. No reporting. Vague KPIs. They own your accounts.
Green flags
Month-to-month. You own everything. Monthly clear reports. Similar client results.
Aaccount
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01 Sep 2026
