Mailchimp is easier. Brevo is cheaper. The right choice depends on your list size.
Both work for SMBs. The difference is in pricing model and features at scale.
Mailchimp
Free to 500 contacts. Best interface. Limited automation on free. $13/mo for 500+ contacts. Best for: beginners, simple newsletters.
Brevo (ex Sendinblue)
Free 300 emails/day (unlimited contacts!). Better automation on free tier. $25/mo for 20K emails. Best for: automation-heavy, larger lists, GDPR focus.
The verdict
Under 500 contacts: Mailchimp (free, easy). 500-5K contacts: Brevo (cheaper). 5K+: Brevo or ActiveCampaign. If automation matters most: Brevo wins. If design/templates matter: Mailchimp wins.
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15 Dec 2026
