The honest answer: $500-5,000/month. It depends on goals, industry, and stage.
Every SMB owner asks this. Here are real numbers by channel and stage.
The percentage rule
Under $500K revenue: 8-12% on marketing. $500K-2M: 5-8%. $2M+: 3-6%.
Channel costs
SEO: DIY $0, agency $500-2K/mo. Google Ads: $300/mo min + management.
Social: DIY $0, agency $500-1.5K. Email: $0-50/mo tools. ROI 36:1.
First $1K/month split
$400 Google Ads, $300 SEO/content, $200 email, $100 social boost.
Biggest waste
Spending without tracking. Setup Analytics + UTM links first.
Agency vs DIY
DIY under $1K. Agency at $2K+ if your time is worth more.
Aaccount
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01 Jul 2026
